Search Engine Optimization (SEO) is the process by which you optimize your website in order to achieve a top search ranking among major search engines. SEO is generally refers to natural or organic lead generation. In other words, SEO relates to the quality of your traffic – the level of activity, or “hits”, on your website. In most cases, natural SEO comprises creating new content for your website each day. Natural SEO results in much lower search engine traffic and, consequently, lower pay per click costs. In most cases, organic SEO tends to produce higher search engine rankings and, consequently, higher pay per click costs.
Search engine optimization is vital for small business owners because it allows them to compete with larger businesses in their chosen market. With little money to spend and a large advertising budget, business owners should utilize every advertising option at their disposal in order to succeed in today’s economy. The internet offers a wide range of advertising options, such as Search Engine Optimization, Pay Per Click (PPC), organic search traffic, and social media marketing. However, most business owners are unaware of the importance of Search Engine Optimization in generating a strong online presence.
For a business owner to benefit from Search Engine Optimization and stay in the game,
it is necessary to have a clear marketing plan. A marketing plan is simply an overall strategy for promoting your website, including the strategy for how you intend to gain exposure, manage your PPC campaigns, and more. Having a marketing plan is essential in Search Engine Optimization, because it gives you specific instructions for achieving the best results from Search Engine Optimization, while keeping within your business budget.
Before beginning Search Engine Optimization, an entrepreneur must determine which method will be most effective. Many internet marketers choose to purchase Pay-Per-Click ads to boost their visibility in the search engines. Although Pay-Per-Click ads do offer advertisers some measure of success in terms of increasing their traffic and bringing in new customers, they come with a high price. When starting a Search Engine Optimization campaign, it is often more cost-effective to simply outsource the advertising portion of the plan to a company that offers a professional SEO service, such as Google AdWords or Bidvertiser.
When an internet marketer decides to use a pay-per-click service, they must first decide which keywords will be most beneficial. The most effective keywords are ones that have a low competition rate. Low competition rate keywords can cost less for an advertiser and therefore will allow them to pay per click more often, resulting in a better ROI. When an internet marketer chooses a keyword, they must also consider how many other companies are already using those same keywords to advertise. A competitive keyword will allow their advertising budget to remain stable while a less competitive keyword could potentially result in a decrease in advertising budget, or no advertising at all.
Once the internet marketer has chosen a keyword, they must then begin planning how to pay for their advertisements. Although a pay-per-click program may include sponsored listings, the advertisements will still need to be placed on the first page of search engine results pages. This means that the Pay-per-click company must invest a significant amount of time and money into placing their advertisements on the first page of the search engine results pages. Because their advertisements are placed on the first page, internet marketers will see an immediate increase in their website traffic once their advertisements are placed on the first page.
Pay-per-click programs offer a number of different advertising options that will result in a better ROI.
The best results can be achieved through using an AdWords campaign rather than a traditional pay-per-click program. The best advertisements are those that display relevant search engine results that are targeted towards the specific words that will attract the greatest number of click-throughs. When an internet marketer decides to use an AdWords campaign rather than a pay-per-click plan, it is important to create a list of high-paying keywords and phrases. This is an invaluable step towards achieving the best results from their advertising campaigns. Once a list of high-paying keywords and phrases is created, the digital marketing company will begin buying targeted ads to place on these keywords, and the advertising campaign will begin to bring them a steadily increasing number of clicks over time.
Search Engine Optimization and Pay-per-click are the absolute best ways to achieve the fastest possible internet marketing results. In order for this strategy to be effective, a digital marketing company must have a well-defined goal and process in place.
- Once these steps are in place, the digital marketing company must commit to achieving a specific amount of ranking for each keyword.
- Once a company achieves a specific rank for a keyword, it takes an even larger amount of advertising to maintain the rank.
- Search Engine Optimization and Pay-per-click can lead a business to the first page of search results, but achieving first page rank requires a great deal of knowledge and patience.